Fewer Things, But Better

Effortless

Mumbai

February 27, 2025

Mumbai

JW Marriott Mumbai Sahar

10.00 AM - 6.00 PM

Our Sponsors

What is effortless

An Essential Convergence

Effortless is the only industry conference that brings AI and design together, so machines work with humans seamlessly, giving our nights and weekends back.

India 2.0
Scale. Precision. Product Nation.

As India's digital transformation accelerates, it's poised to skip legacy enterprise software and leap to AI-native business platforms.

SaaS 2.0
Simpler. Faster. Sentient.

For every $1 of SaaS license, $4 are spent on implementation and maintenance. This is the opportunity for SaaS 2.0: doing more so you can do fewer things but better.

Meet our speakers

We've an amazing lineup of leaders, shaping the future of business and technology.

Gukesh Dommaraju

World Chess Champion

Neelkanth Mishra

Chief Economist, Axis Bank

Sanjeev Krishan

Chairman, PwC India

Vinod Kannan

Chief Integration Officer, Air India

Dheeraj Pandey

Founder & CEO, DevRev

Anja Manuel

Co-Founder and Partner, Rice, Hadley, Gates & Manuel LLC

Gautam Anand

Head Mobile and Net Banking, HDFC Bank

Munish Blaggan

ICICI Bank

Shuchi Mahajan

Head of Fraud Prevention and Analytics, HDFC Bank

Santoshi Kittur

CTO, 360 ONE

Murali Brahmadesam

CTO & Head of Engineering, Razorpay

Sandeep Dutta

President, AWS India and South Asia

Nidhi Choudhari, IAS

Director NGMA, Ministry of Culture, Govt of India, ex-RBI

Manoj Agarwal

Co-founder & President, DevRev

Dr. Srivatsa Krishna

Distinguished Senior Fellow, Stanford University

Nora Herting

Co-Founder and CEO, ImageThink

Dhruv Agrawal

COO & Co-founder, Shipsy

Thenu Kittappa

Head of Partnerships, DevRev

Sivanand Akella

SVP of Engineering, Phenom

Michael Machado

CVP Product and Brand, DevRev

Harish Rayadurg

Country Head India, Uniphore

Mollie Holland

CVP Customer Experience, DevRev

Ahmed Bashir

CVP Engineering, DevRev

Neeraj Matiyani

Head of Sales - India, DevRev

Why you should attend

Discover. Inspire. Participate.

The only industry conference that brings AI and Design together

Discover

AgentOSHow conversational AI empowers people across the enterprise.

Case studies

Real-world stories of transformative customer deployments.

Inspire

Collaboration Redefined

The future of teamwork beyond Slack and Teams.

Knowledge Discovery

Modern search and analytics for shared learning.

Participate

Workshops

Design thinking for AI systems and workflows.

Panels

Learn about seamless migration to DevRev, our knowledge graph, and AI's resulting ROI

Insightful sessions by industry leaders

Agenda

09:00 AM - 09:45 AM

Registrations and Breakfast

09:50 AM - 10:05 AM

WelcomeWelcome to Effortless Mumbai 2025! Explore the future of SaaS 2.0—where AI and design converge to simplify, innovate, and empower enterprises

Neeraj Matiyani

10:05 AM - 10:30 AM

Opening KeynoteComputer and the Human: A Case for Team Intelligence

Dheeraj Pandey

Sanjeev Krishan

10:30 AM - 11:25 AM

Product KeynoteExperience conversational AI at work

Munish Blaggan

Harish Rayadurg

Michael Machado

Ahmed Bashir

Priyanka Pal

11:25 AM - 11:55 AM

Industry PanelConversational AI for Customer Experience

Gautam Anand

Vinod Kannan

Sandeep Dutta

Dheeraj Pandey

11:55 AM - 12:20 PM

Reshaping client relationships in the age of AI

Shuchi Mahajan

Santoshi Kittur

Ahmed Bashir

Anshu Avinash

12:20 PM - 12:25 PM

Announcements about the engagements during lunch

12:30 PM - 01:30 PM

Lunch

01:30 PM - 03:20 PM

Breakout sessionsAn engaging mix of product and topic-focused discussions offering actionable insights and fostering collaboration to drive SaaS 2.0 success. Scroll down for more details

03:20 PM - 03:50 PM

Break

03:50 PM - 03:55 PM

Raffle - stand a chance to win Airpods 2 Pro

03:55 PM - 04:05 PM

DevRevUPractical training, exclusive networking, product roadmaps, certifications, and solutions tailored for customers and prospects.

Naomi Chatterjee

04:05 PM - 04:35 PM

Fear of Messing Up: Journey to embrace AI in enterprises

Murali Brahmadesam

Sivanand Akella

Manoj Agarwal

04:35 PM - 04:40 PM

Contest Winner AnnouncementsAnnouncing the winners of our raffle and top performers from the Superuser & Essentials workshops!

04:40 PM - 05:00 PM

Closing KeynoteThinking six moves ahead: Gukesh Dommaraju, the youngest World Chess Champion, in an inspiring fireside chat with Dr. Srivatsa Krishna, All India IAS topper and the first serving IAS officer to earn an MBA from Harvard Business School. Together, they will share their unique insights on innovation, strategy, and foresight, to inspire bold moves ahead.

Gukesh Dommaraju

Dr. Srivatsa Krishna

05:00 PM - 05:05 PM

Thank You

Sunil Mahale

breakout session

Dev Track

01:30 PM - 01:50 PM

Agents = Actionable search

Karthik Bala

Anirudh Shenoy

02:00 PM - 02:20 PM

Future-ready operations

Connor Wells

Arush Balyan

02:30 PM - 02:50 PM

Growing with DevRev

Thenu Kittappa

03:00 PM - 03:20 PM

Next-Gen Proactive Support

Dhruv Agrawal

Aarzoo Bhatia

breakout session

Rev Track

01:30 PM - 01:50 PM

Designing classics

Áthila Armstrong

02:00 PM - 02:20 PM

From Agile to essential with the help of AI

Priyanka Pal

Siddhartha Garikapati

02:30 PM - 02:50 PM

Bootstrapping self-service

Mukul Modani

Shashank Singh

03:00 PM - 03:20 PM

QualityKiosk Partner session

Ankur Saigal

Abilash N

breakout session

DevRev Architecture

02:00 PM - 03:00 PM

DevRev Architecture

Kapil Garg

Rok Preskar

What to expect

Learn how machines work with humans seamlessly — ultimately giving us our nights and weekends back.

Support and CX Leaders

AI-native CX goes beyond ticketing

Product and Engineering Leaders

Modern Product Management that goes beyond epics, user stories, and user analytics

Join us at Effortless
 to bear the torch of AI and Design.

Let’s make each other comfortable in the duality of machines and humans, and confident in our grasp of customers and products. See you soon.

Have Questions?

Effortless welcomes a diverse community of tech enthusiasts, from Support and CX Leaders to Product and Engineering leaders - in short, all stakeholders who are using or learning AI and design to make their lives a little easier, somewhat less effortful and a bit more delightful.